2025 FINALIST
Wade Rule
Coles
Essay topic
Evolving Retailer Formats – Changing Direction
PDF · 11 pages · 1.0 MB
The 2025 Joe Berry Award
Ideas in the spotlight.
The highlights, the winner and the ideas that made 2025. Meet the people who took the stage.
01 / THE HIGHLIGHTS
A moment to remember.
Step inside the 2025 award. From presenting bold ideas to coming together at the gala, watch the story unfold.
Joe Berry Award · 2025Gala highlights / 3:45
02 / THE 2025 WINNER
Holly
Gregory.
Arnott’s Group
Meet the 2025 Joe Berry Award winner and hear from Holly in their own words.
Meet the finalists
The winner’s interview1:39
Essay topic
Innovation and NPD – The Cost of Entry
PDF · 10 pages · 638 KB03 / THE FINALISTS
Five voices.
Fresh thinking.
Get to know the five finalists who joined Holly on the 2025 stage. Watch their individual interviews below.
2025 FINALIST
Ellyn Bruce
SC Johnson
Essay topic
Innovation and NPD – The Cost of Entry
PDF · 11 pages · 589 KB
2025 FINALIST
James Gardner
Woolworths
Essay topic
Innovation and NPD – The Cost of Entry
PDF · 9 pages · 450 KB
2025 FINALIST
Jay Allison
Amazon Australia
Essay topic
Automation – Techniques and Opportunities
PDF · 10 pages · 435 KB
2025 FINALIST
Melissa Matteo
Coles
Essay topic
Duped to Death – How brands can survive the meteoric rise of dupe culture
PDF · 9 pages · 362 KBThe 2025 essay collection
All six essays · PDF · 60 pages · 2.6 MBCompanies as listed in the 2025 award programme.
THE STORY KEEPS GROWING